Propel AI Launches the First LLM Built for PR Professionals

NEW YORK, August 17, 2026 - Propel today announced the launch of Propel AI, the first large language model built specifically for PR professionals. The new AI agent offers one connected workflow for discovering relevant journalists, building targeted media lists, crafting personalized pitches, and analyzing campaign performance.

Trained on more than 25 million anonymized pitches, 500,000 journalist profiles, and over 2 billion articles, Propel AI takes PR work from fragmented tools and spreadsheets to a single agent that understands the unique demands of media relations. 

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Why Propel AI 

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Most PR teams start with generic AI tools, get a taste of what they can do, and then hit the wall: the tool doesn't know PR. Propel AI is the next step. From a single prompt, it takes PR professionals on a guided journey - navigating them through strategy, journalist discovery, personalized pitching, and performance analysis - until they land on a complete, campaign-ready plan in minutes.

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Generic AI tools learn from the Open Internet while Propel AI is trained on seven years of proprietary data, including pitches submitted through its extension, detailed profiles of more than 500,000 journalists, and billions of monitored articles.

This brings every piece of intelligence together in one place. In practice, PR professionals using Propel AI report saving more than 20 hours per week on pitching and reporting.

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Features of Propel AI

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• Discover the right journalists. Propel AI offers natural language search across 500,000 journalist profiles, with filters for outlet, geography, and how recently a journalist covered a given topic, so teams can build hyper-relevant media lists instead of broad, generic outreach.
  
  
• Create a compelling narrative. The AI agent understands the current context, suggests story angles, and then generates a compelling narrative for the campaign's success.
  
  
• Personalized email outreach. Propel AI's Chrome extension works directly inside Gmail and Outlook, so teams can send personalized pitches to a targeted list. The agent also generates personalized introductions and story-led email bodies.
  
  
• Analyze campaign performance. Teams can review campaign performance across ten reporting views, identify what worked, and understand where future media outreach can be improved.

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Modern PR Teams Are Moving Beyond Generic AI

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‍Generic tools speed up drafting and summarization, but they can't replace the core work of media relations. This gap is why PR leaders are shifting from general-purpose AI to purpose-built AI agents.

"Propel AI is the partner every modern PR team needs," said Zach Cutler, founder and CEO of Propel AI. "It automates the redundant, repetitive work, then helps you achieve more in less time, acting as a true strategy partner. Propel AI transforms the PR workflow end-to-end and brings a vital intelligence layer to an industry that formerly lagged technologically. This is a new era for PR, and our team is enabling things that were unimaginable just a few years ago.”

Cutler further added, “We invite PR professionals to explore Propel AI and see how it can simplify your workflow, strengthen your outreach, and give you more time to focus on the work that drives results.”

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About Propel AI

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Founded in 2019, Propel has evolved into Propel AI - the first LLM built specifically for PR professionals. Based in New York and Tel Aviv, the company has raised $7 million in venture funding and is the world’s fastest-growing PR technology company.

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