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Propel 25: This Month's Most Influential
PR Professionals

October 2026

Here are the top professionals shaping the PR industry with exceptional influence, creativity, and results. Listed alphabetically, we recommend you to connect and follow them on social media.
Andrew Bloch
United Kingdom

Andrew's first PR job came out of running club nights at The Haçienda.

He went on to co-found Frank PR, the London consumer agency, and today runs Andrew Bloch & Associates, advising agency owners and brands on PR, marketing and M&A. He has also been Lord Sugar's PR adviser, looking after The Apprentice winners since the show began in 2005.

His feed mixes frank M&A advice for agency founders with sharp takes on celebrity brands, like his recent comments to The Independent on the Rooneys' move into reality TV.

Carly Martinetti
Boston, MA

Carly can make almost anything sound newsworthy, and she'll show you how she does it.

She co-founded Notably, an agency that regularly lands its clients in outlets like TechCrunch and CNBC. She came up as an award-winning blogger before moving into PR, and PR Club recognized her with its Ringer Award.

On LinkedIn she writes about founder-led marketing and her "PR resume" approach: local feature, then trade coverage, then national interest, then the Wall Street Journal.

Curtis Sparrer
San Francisco, CA

Curtis turned "politely pushy" into a PR philosophy.

In 2015 he helped launch Bospar, a tech and health agency built on a fully distributed model, where he is a principal. His team mixes PR veterans with former journalists from top tech and business outlets, and Bulldog Reporter once named him its PR Star of the Year.

These days he's one of the sharpest voices on what AI actually says about brands, a subject he took to Cannes this summer in a sit-down with PRWeek.

Daljit Bhurji
London, UK

Daljit started an agency at 27 because he thought the old client-agency deal was broken.

That agency is Diffusion, which he started in London in 2008 at the height of the financial crisis and now leads as CEO, with offices in New York and Los Angeles. The firm is a certified B Corp working across technology, consumer and sustainability.

His feed doubles as a climate briefing, including a Diffusion campaign with Ordnance Survey on urban heat islands that ended up prompting questions in Parliament.

Grace Keith Rodriguez
NOMINEE
New York, NY

Grace knows fintech PR from both sides of the desk.

Before joining Caliber Corporate Advisers in 2014, she ran PR for Thomson Reuters' Financial & Risk business and for OTC Markets Group. At Caliber she became the firm's first-ever president, and today she leads it as CEO.

She launched the award-winning Caliber College of Public Relations for her team, and she makes a steady case that in fintech, earned media still beats the AI shortcut.

Greg Matusky
Philadelphia, PA

Greg writes about AI like a reporter who can't leave a good story alone.

By day he runs Gregory FCA, the firm he founded, which ranks among the largest independent PR agencies in the country and is a heavyweight in financial communications. He also hosts The Disruption Is Now podcast, where he talks with founders, filmmakers and technologists about what's changing.

He recently joined CBS News to talk about community pushback against data centers, and he marked his 65th birthday with a post about staying curious in a business that worships youth.

Heather Holmes
Nashville, TN

Heather built a PR firm around one idea: brands that do good deserve to be heard.

That firm is Publicity For Good, launched in 2016 for purpose-driven brands in food and beverage, beauty, wellness and retail. She runs it as CEO alongside President Austin Holmes and has been recognized among the Top Women in PR.

A former Miss Ohio International and Forbes 30 Under 30 nominee, she's usually found at the trade shows where the next mission-driven CPG brand is getting discovered.

Jennifer Connelly
New York, NY and Florham Park, NJ

Jennifer is the adviser CEOs call when reputation and business strategy collide.

She started JConnelly in 2003 and still leads it as Co-CEO, specializing in crisis, M&A and corporate positioning. The firm has picked up multiple PRSA Silver Anvils, and PR News has named her a Top Woman in PR five times.

This year she co-chaired Fortune's COO Summit, and she posts often on why earned media is becoming a strategic asset rather than a campaign output.

Jennifer Risi
New York, NY

Jennifer rebuilt the agency model around the client, then put herself on every account.

After a long run at Ogilvy, she launched The Sway Effect in 2019. Instead of one fixed team, each client gets hand-picked specialists, with diversity, equity and inclusion at the center of the work. Clients have included Stanley 1913.

She started Sway by messaging three former CEO clients on LinkedIn, and she's stayed just as visible there ever since.

Jodi Amendola
Scottsdale, AZ

Jodi has spent more than 30 years making healthcare and health tech stories land.

In 2003 she co-founded Amendola Communications, a healthcare, health IT and life sciences agency that is now part of Supreme Group, where she serves as EVP of Platform Growth. PR News has twice named her a Top Woman in PR, and Ragan honored her among its Top Women in Communications.

A Forbes Agency Council contributor, she's lately been writing about how brands compete for attention in an AI-shaped feed.

Jo Trizila
Dallas, TX

Jo simply doesn't stop publishing.

Since 2008 she has led TrizCom PR, which has served more than 175 brands, and she also runs Pitch PR, a press release distribution agency. She's a founding member of The Public Relations Collective, a national alliance of senior independent PR pros.

She once published a new article on PR every Tuesday for more than 65 weeks straight. Explore Jo's personal Substack for PR strategy, media relations, crisis communications, and how AI is changing discovery and reputation for businesses.

Judy Smith
NOMINEE
Washington, DC

Judy is the original fixer, the real-life inspiration behind ABC's Scandal.

Before launching Smith & Company, she served as Deputy Press Secretary and Special Assistant to President George H. W. Bush. Her crisis and strategic advisory firm now has offices in Washington, Los Angeles, New York and London. For more than 25 years she has counseled presidents, world leaders and Fortune 50 CEOs, with clients including Amazon, Walmart, Sony and Panera.

She was honored at PRSA New York's 2026 Big Apple Awards, and her feed is full of practical crisis advice, like pausing to pick the right channel before you hit "post."

Julie Wright
San Diego, CA

Julie has spent nearly three decades running her own shop, and she just split it in two.

She started (W)right On Communications in 1998 and serves as its President. This year she launched WOC | Signal for complex B2B sectors like clean energy and cybersecurity, and WOC | Resonance for senior living, tourism and nonprofits.

She's known for steady crisis counsel and for her work on AI and PR, and her agency was the PR firm behind World Design Capital San Diego Tijuana 2024.

Larry Weber
Boston, MA

Larry built what became the world's largest PR firm, and then he kept building.

That firm was The Weber Group, which he started in 1987. He went on to create Thunderhouse, one of the industry's first interactive agencies, and Racepoint Global, where he is now Chairman. He also co-founded MITX, Massachusetts' tech and innovation exchange.

He's written five business books, including Sticks and Stones, and has been making the case for technology's upside longer than most of the industry has been online.

Lars Voedisch
Singapore

Lars is the former journalist who built one of Southeast Asia's most people-first agencies.

That agency is PRecious Communications, which he started in Singapore and leads as Group CEO, with teams across Indonesia, Malaysia, Thailand, Vietnam and Australia. He's worked with brands from Porsche and Citi to fast-growing regional start-ups.

His posts read like a regional briefing, from crisis frameworks for boardrooms to why 2026 is the year Southeast Asia stops playing nice.

Lindsey Carnett
Los Angeles, CA

Lindsey is building an agency for the moment PR became a search problem.

She started Marketing Maven in 2009 and leads it as CEO and President, with offices in Los Angeles and New York. She's the author of the Barnes & Noble bestseller The Marketing Maven Method, and the agency is a repeat Inc. 5000 honoree.

In August she was named one of The Comms' PR Leaders to Watch in 2027, and on October 15 she keynotes Elevate's Inspiring Women in Business event.

Lou Hoffman
San Jose, CA

Lou has been making the case for storytelling since 1987, and he still teaches it in person.

That's the year he and his wife Heather launched The Hoffman Agency, which he leads as CEO. It became the first Silicon Valley tech PR firm to open in mainland China, and last year it added London's CCGroup to its global network.

He posts with the dry humor of someone who has seen every trend come and go, including "earned search," a term he coined that never quite caught on.

Marie Swift
Leawood, KS

Marie is the PR mind independent financial advisors trust with their names.

Since 1993 she has run Impact Communications, working exclusively in financial services: advisors, wealthtech firms, broker-dealers and the networks around them. ThinkAdvisor named her to its Luminaries class, and her writing has run in Barron's, MarketWatch and Forbes.

She left X behind and made LinkedIn her main stage, where she shares her "Brand Gravity" approach to getting found by the right clients.

Mark Borkowski
London, UK

Mark is one of Britain's best-known publicity showmen, and one of its sharpest critics of spin.

He started Borkowski in 1987 and built it on memorable stunts and arts and entertainment campaigns. Today the agency works as a "private office" for clients in tech, culture and activism, and he has written two histories of publicity.

The Times and other outlets call him when a celebrity or brand crisis breaks, and his LinkedIn posts dissect how PR and media are changing in real time.

Matias Rodsevich
Amsterdam, Netherlands

Matias started a PR agency at 25 with no savings, and now teaches founders how media really works.

The agency is PRLab, a B2B tech PR firm based in Amsterdam and Stockholm that has worked with companies like Deel, Chargebee and Meltwater. He began his career in Latin America on communications for IBM and Google Argentina, and he wrote The PR Paradox, a practical guide for startups.

He also built the PRLab Community, which brings together more than 1,300 PR and marketing pros, and his LinkedIn posts on growth-driven PR regularly draw hundreds of reactions.

Michael Kempner
New York, NY

Michael founded his agency in 1986, sold it, and then bought it back.

Today it's MikeWorldWide, independent again after he bought it back from Interpublic, and he still leads it as CEO. The firm has been named Agency of the Year multiple times and added tech specialist MRB Public Relations in 2023.

With more than 26,000 followers, his feed is a steady stream of #clientlove and shout-outs to his team.

Michelle Garrett
Columbus, OH

Michelle has been doing B2B PR on her own terms since 1999.

That's the year she launched Garrett Public Relations, after agency and in-house roles at Citigate Cunningham and Silicon Graphics working on brands like HP and Adobe. Today she helps manufacturing, industrial and technology companies earn media coverage and build thought leadership.

She wrote the bestseller B2B PR That Gets Results, hosts the PR Explored livestream show, and was named by Cision one of 10 PR experts and influencers to watch.

Nicole Rodrigues
Los Angeles, CA

Nicole went from the Oakland Raiders' PR team to running her own Beverly Hills agency.

She launched NRPR Group in 2014 to work with game-changers in tech, entertainment and lifestyle. She brings more than 25 years in PR, digital marketing and crisis communications, plus an MBA from UCLA Anderson.

Her big theme for 2026 is the rise of independent journalism, and why communicators need to meet the media where it actually is now.

Parry Headrick
NOMINEE
Boston, MA

Parry turned his LinkedIn feed into his agency's best salesperson.

He started Crackle PR, a modern B2B tech agency, after beginning his career as a hard-news reporter in Boston. Along the way he helped grow three of the largest tech PR agencies in North America, including more than a decade counseling Silicon Valley companies in San Francisco.

His bold, all-caps posts reach around 50,000 followers, and they bring in roughly nine out of ten of Crackle's new clients.

Richard Laermer
New York, NY

Richard has never been shy about saying what PR gets wrong.

He started RLM PR in 1991 after running PR at Columbia Business School. He's written eight books, including Full Frontal PR and Punk Marketing, hosted TLC's Taking Care of Business, and was inducted into the PR News Hall of Fame.

His favorite warning to clients: if you don't know what your PR firm is doing, they're probably not doing anything.