Propel vs. Others

vs.

others

Want to get your PR out of the muck?

2x your journalist response rate

10x your organic backlinks

Save 20+ hours every week

Propel vs. Others at a Glance

Features	✦ PropelBest for PR	MUCK RACK	Roxhill	How Propel Stands Out
Media Database Coverage
World-Class US DatabaseDeep, verified US journalist coverage	World-Class	World-Class		Best-in-class US media intelligence, on par with the strongest US-focused tools.
World-Class UK DatabaseDeep, verified UK journalist coverage	World-Class		World-Class	Matches Roxhill's renowned UK depth — without sacrificing US coverage.
Global DatabaseWorldwide journalist & outlet reach				A truly global database — not just strong in the US and UK, but everywhere your story needs to land.
AI & Platform
Proprietary LLM Built for PR				PropelLLM is custom-trained on 25M+ real PR pitches, 2B+ articles, and 350K+ verified journalist profiles — not generic third-party AI.
AI-Native Platform Built for PR				Purpose-built around AI from the ground up, rather than bolting AI onto a legacy platform.
All-in-One PRM				Discover journalist contacts, manage pitches, and track coverage all in one place.
Launch Entire Campaign with One Prompt				Describe your campaign in a single prompt and PropelLLM builds the media list and personalized pitches, ready to review and send.
AI-Powered Media Database				Gives you highly-targeted media lists in seconds.
Native Email Plugins				Fully integrated Gmail and Outlook plugins to pitch from your inbox.
AI-Powered Personalization				Personalized intros for each journalist to boost engagement.
Insights, Workflow & Support
Media Monitoring & Coverage Tracking				Real-time tracking across online media, with advanced competitor analysis.
ROI Analytics				Leading PRM with comprehensive productivity and ROI analytics.
Intuitive UI with Guided Workflows				Easy to use with instant onboarding.
Built by PR Pros, for PR Pros				Roadmap built around what PR pros actually ask for.
1-Hour SLA				Industry-leading support with a 1-hour SLA between 6 AM and 8 PM EST.
Fully supported Not availableWorld-Class Best-in-class regional depth

PropeLLM

Built from the ground up for public relations - no generic AI here. PropeLLM is built on leading open source models custom-trained on our proprietary data of over 25 million PR pitches, 2 billion articles, and 500,000 journalist profiles.

Get story ideas and generate personalized pitches, articles and press releases.
Execute campaigns with a single prompt
Paste your press release or rough idea; Propel suggests hooks matched to each journalist’s beat, past headlines, and social chatter.

Global Media Database

Looking for an AI-enabled PR software with real-time journalist engagement tracking? Propel’s AI-powered media database helps PR pros find 1M+ journalists and 3B+ articles to connect with the right media contacts.

AI-driven journalist recommendations ensure you pitch the right contacts based on their latest articles and beats.
Propel’s exclusive dataset of 20M email pitches (aggregated and anonymized) reveals the best times and days to pitch to journalists for higher response rates.
Unlike others, Propel offers real-time insights to improve PR outreach rather than just providing a static journalist database.

Native Gmail and Outlook Plugins

Ditch the hassle of logging into a separate platform! Propel’s PR pitching software integrates natively with Gmail and Outlook, so you can:

Send, track, and manage PR pitches directly from your inbox - no need to switch platforms.
Get real-time open and reply tracking to see when journalists engage with your pitch.
AI-generated journalist introductions help you craft personalized, high-converting email pitches.
Unlike other softwares, which require logging into their platform for pitching, Propel streamlines PR workflows with one-click journalist outreach.

Business Outcomes & Productivity Reporting

Propel isn’t just a media contact database - it’s a PR analytics software that helps you track PR campaign ROI in real-time.

Measure PR’s impact on traffic, conversions, and purchases instead of just tracking media mentions.
See direct attribution of PR to business outcomes - not just general media coverage.
Optimize PR efforts with in-depth reporting on accounts, campaigns, and team members.
Others lack granular ROI tracking, while Propel provides data-driven PR measurement tools for better decision-making.

Media Monitoring: Online, Social & Broadcast

Propel’s media monitoring software ensures you never miss a brand mention across news sites, social media, TV, and radio.

Monitor millions of mentions across Twitter, Facebook, Instagram, and leading news sites.
Track media mentions beyond paywalls, capturing every relevant article.
Analyze share of voice, sentiment, and media coverage by outlet tier for deeper PR insights.
Unlike others, which focus primarily on news coverage, Propel’s monitoring spans social media, TV, and radio for a more comprehensive view.

Trusted by 500+ Brands and Agencies

★ Trusted by PR teams worldwide

What Our Clients Say.

Communicators of every size use Propel to pitch smarter, build relationships, and prove their impact.

“

Propel has completely transformed our PR outreach and relationship-building. With its smart media recommendations, we were able to 11x our organic backlinks, making our strategy more scalable and effective.

Catarina Mendes

SEO Specialist, Hostinger

“

My favorite part about working with Propel is the constant technological advancement. The seamless inbox integration, real-time journalist insights, and centralized campaign tracking have allowed us to work smarter, not harder.

Peter Duckler

Managing Director, Real Chemistry

“

Propel brings all our outreach under one roof, ensuring no journalist is over-pitched or double-pitched. The ability to track engagement, manage media lists, and analyze results in real-time has completely transformed how we work.

Trey Ditto

CEO, Ditto PR

Frequently Asked Questions

Is Propel just another PR software?

No! Propel is the only AI-powered PRM platform that combines media relations, pitching, and analytics in one seamless experience. Unlike Muck Rack, which primarily offers a journalist contact list, Propel helps PR teams refine their outreach strategies with real-time engagement tracking and AI-powered recommendations.

Does Muck Rack offer the same media outreach tools?

Not exactly. While Muck Rack provides a journalist database, Propel goes beyond with:

AI-powered journalist recommendations
Real-time pitch engagement tracking
Native email plugins for seamless inbox pitching

Do I need to pay extra for journalist engagement tracking?

No! Propel includes full journalist engagement tracking at no extra cost - see who opened, clicked, or replied to your pitch. Muck Rack’s engagement tracking is limited, lacking the depth that Propel offers.

One-click pitching from Gmail and Outlook
Automated follow-ups and engagement tracking
AI-powered journalist recommendations
Guided workflows for seamless PR project management
1-hour SLA support for fast, expert assistance

Isn’t Muck Rack better for journalist contact information?

What if my team is already using Muck Rack?

Many PR teams find Muck Rack’s database useful but limited for personalized outreach and PR impact measurement. With Propel, you get AI-powered pitch optimization, deeper analytics, and real-time engagement tracking.

Switching to Propel is seamless - upload contacts, find journalists, and build lists in a day. Plus, our custom onboarding gets your team up and running fast.

Is Propel easy to use for teams?

Absolutely! Propel was designed for intuitive, data-driven PR workflows that make media outreach seamless. Unlike Muck Rack, which requires multiple steps to pitch journalists, Propel streamlines the process with:

Did we miss your question?
Contact us at - info@propelmypr.com