Benjamin turned the British media's fascination with all things Nordic into a business.
He launched Deliberate PR in London in 2012 to help Swedish and Nordic startups make news in the UK, then opened a New York office in 2015 to take them on to the US. Clients have included Kahoot!, Acast, Lifesum, Toca Boca and Magnus Carlsen's Take Take Take app.
A Cambridge graduate who worked in film publicity at Freud Communications and on the editorial side at The Daily Mail and The Daily Telegraph, he was named one of GQ's 100 Most Connected Men in Britain.
Carrie built her agency around one mission: helping people live healthier lives.
She founded JPA Health in 2007 as Jones Public Affairs and leads it as CEO. Today the agency has more than 150 specialists across the US and UK, working in life sciences, health tech, public health and federal government, and it was named Med Comms Agency of the Year at the 2025 Manny Awards.
An early adopter of data and AI in communications, she has grown JPA through acquisitions including True North Solutions, an AI analytics firm, and London's AKT Health.
Christine brings the brand side to one of Hollywood's most powerful publicity firms.
Born in Taiwan and raised in New York, she was vice president of global communications at Converse and ran her own branding firm before joining The Lede Company as its fourth co-founder and co-CEO in 2018. Her practice has worked with brands like Levi's, Audi, Thom Browne and Clinique.
She has helped take Lede international, with offices in London and Paris, and in 2025 the firm acquired Element Brand Group to grow its brand partnerships work.
Chris grew up in a PR family and went on to write the books on building an authentic brand.
He leads Rosica Communications as president and CEO, the national PR and crisis communications firm his parents, Marilyn and John Rosica, founded in 1980. The agency focuses on education, nonprofits, healthcare, animal health and food, and Forbes named it one of America's Best PR Agencies in 2021.
He is the author of three books, including The Authentic Brand and The Business of Cause Marketing, and a graduate of MIT's Entrepreneurial Master's Program.
Cooper started one of the world's first influencer marketing agencies with a single blog post.
After years at PR agencies in New York and Washington, DC, she moved back to Pittsburgh and began blogging in 2004. When a post asking readers to help Hurricane Katrina victims went viral, she saw what online communities could do and built The Motherhood, which she leads as CEO.
PRSA named her its Renaissance Communicator of the Year, PR News listed her among its Top 50 Game-Changers of PR, and she serves on the board of Fred Rogers Productions.
Danielle was one of the youngest equity traders on Wall Street at 19, and that background still shapes how she does PR.
She founded Society22 PR, originally Tribe Builder Media, in 2016 and leads it as CEO alongside President Morgan Sabrina. The firm works with founder-led companies, athletes and celebrities, and guides clients through funding rounds, M&A and IPOs.
Society22 made the 2026 Inc. 5000 with 152% three-year growth, and Danielle has been named Female Entrepreneur of the Year.
David came to lifestyle PR by way of politics and government.
He founded Zapwater Communications in Chicago in 2005 and leads it as CEO, with offices in Miami and Los Angeles. The agency works across travel, hospitality, design and consumer brands, and it has grown by acquiring The Barry Group in Los Angeles and Cheryl Andrews Marketing Communications in South Florida.
Zapwater has won more than 190 industry awards, launched its multicultural division Chispa in 2025, and this year became US agency of record for Banyan Group.
Ellen is a marine biologist turned science communicator who treats optimism as a strategy.
She leads media and strategic communications at the Waitt Institute, supporting ocean conservation work in Pacific countries including Vanuatu and Samoa. Before that, she built national communications for NOAA, worked with the Smithsonian and led communications for Fiji's largest coral reef expedition.
In 2025 she co-founded The Optimist Circuit, a podcast and platform on how AI and technology can help solve climate challenges, and she speaks at events like EarthX and AI Expo.
Gabby runs digital PR like a search strategy: every story should earn a link.
She is the founder and managing director of Bright Valley Marketing, a Sacramento agency founded in 2014 that combines digital PR and SEO for clients worldwide. Its data-led campaigns, many built on consumer surveys, have earned coverage in outlets including Bloomberg, CBS News and ABC News.
She shares her playbook on podcasts and in her own content, mentors founders through the Founder Institute, and built a custom GPT her team uses to generate campaign ideas.
Heidi funded her agency by selling her car to a stranger in 1996.
A former ABC News 20/20 producer whose first publicity credit was for Barbara Walters, she launched Krupp Kommunications from a studio apartment in Hoboken. Now Krupp Agency, it has placed more than 65 books on The New York Times bestseller list, including The South Beach Diet, and worked with brands like Weight Watchers.
Now marking 30 years in business, she was named a Trailblazer at the 2022 Top Women in Communications Awards.
Jamie has spent two decades building PR for luxury travel and hospitality.
She co-founded J Public Relations in 2005, a global agency specializing in luxury travel, hospitality, lifestyle and real estate. J/PR now has offices in New York, San Diego, Los Angeles, London and San Francisco.
The firm has been named PR News' Small Agency of the Year, an Observer Power 50 PR agency for eight consecutive years, and one of Forbes' America's Best PR Agencies.
Jen left a career as a litigation attorney to start a PR firm with no experience and no media contacts.
She founded Jeneration PR in 2005 and has spent 20 years helping beauty and baby brands earn coverage in outlets like Vogue, Allure, The New York Times and TODAY. She holds a law degree from USC and graduated summa cum laude from UC Santa Barbara.
She also founded Jeneration Academy, which has trained thousands of PR professionals and agency owners, and PR News named her a Top Mentor to PR Professionals.
Jonny brings a data analyst's training to PR for financial advisors.
He is president and COO of Impact Communications, where he has spent 15 years on digital media strategy, public relations, content and data-driven marketing for the financial services industry. He runs the firm's day-to-day operations and many of its client relationships.
He holds an M.S. in Predictive Data Analytics focused on marketing, which shapes how he helps firms in a regulated industry build visibility without losing trust.
Julia helped turn the manicure into a runway accessory.
She has been putting professional nails on the fashion runways since 1996, and she founded RED PR in New York more than two decades ago to build beauty and lifestyle brands. One campaign for Morgan Taylor Professional Lacquer produced 950 placements in a year through partnerships with more than 30 American fashion designers.
She started out interning at CBS News and doing PR for Vogue, and she has served as president of PR Boutiques International, a global network of founder-led agencies.
Karen has been telling the stories behind visual effects, games and filmmaking technology for nearly three decades.
She founded Raz Public Relations in 1997 after starting out on the PR team at ElectricImage Animation, and she has worked with companies including Amazon Studios, AWS, Autodesk, Epic Games and NVIDIA. Her team has supported major industry deals, including Autodesk's acquisition of Alias.
A member of the Visual Effects Society, she served on its inaugural Emerging Technology Award committee and was a 2024 nominee for the Women in Technology Hollywood Leadership Awards.
Kristi won two Emmys as a reporter, lost her job a month later, and started a PR firm.
After 12 years as a TV news reporter and anchor, she launched Media Minefield in 2010. It is now Minnesota's largest woman-owned PR agency, focused on earned media, executive social media and crisis communication.
She hosts the Flip Your Script podcast, wrote a book of the same name, and won the 2024 PRNEWS Top Women Award.
Lisa started in broadcast news and helped bring video storytelling into healthcare PR.
She founded MediaSource in 1998 and leads it as CEO, helping hospitals and healthcare brands such as Nationwide Children's, Northwell Health and Ohio State's Wexner Medical Center earn coverage. Ragan named it Best Health Care Agency four years in a row.
Her team's annual survey tracks what healthcare journalists want from communicators, and PRSA Central Ohio gave her its 2023 Tom Poling Practitioner of the Year Award.
Liz literally wrote the book on award-winning publicity.
She founded Goody PR and leads it as CEO, and her book Award-Winning Publicity is a guide to getting your story covered. Recent projects include publicity for ESPN founder Bill Rasmussen's Sports Heaven: The Birth of ESPN.
She shares practical PR and marketing tips on LinkedIn several times a week and at in-person book talks.
Lucy started her agency with three months of savings and has been teaching small businesses to promote themselves ever since.
After working at large London PR agencies, she founded The Wern, a PR and branding consultancy for startups and entrepreneurs. She wrote the bestsellers Hype Yourself and Brand Yourself, both shortlisted at the Business Book Awards.
Now based in rural France, she writes the Hype Yourself newsletter on Substack, teaches at places like Bayes Business School and the University of the Arts London, and once appeared as a guest expert on RuPaul's Drag Race.
Michelle went from senior producer at Fox-TV Chicago to running her own award-winning PR firm.
She founded Mekky Media Relations in 2016 and leads a team of nearly 20 PR professionals working with clients from Giordano's to Chicago nonprofits. PRSA Chicago named her its 2023 Professional of the Year, and she was a 2020 PR News Top Women in PR honoree.
A cancer survivor, she serves on the board of Triage Cancer and chairs the North American region of the International PR Network.
Mike is the crisis counselor BusinessWeek called the Master of Disaster.
He leads Reputation Doctor, advising corporations, governments, nonprofits and public figures on crisis communications, litigation support and reputation. Earlier in his career, he was an executive at two of the world's largest PR firms and a top aide to a U.S. Senator and a New York City mayor.
PRWeek has listed him among the top crisis PR counselors, Sports Illustrated called him Mr. Fixit, and he is a regular news commentator on reputations in crisis.
Renee learned media relations at Fox News and built a firm that does exactly that.
She founded ERPR Group in 2013, a boutique New York consultancy that works on a project basis for clients in technology, media and finance, including Boston Dynamics, Autodesk and PubMatic. Her campaigns have landed coverage in The Wall Street Journal, the Financial Times, Bloomberg TV and TechCrunch.
She writes about media strategy for O'Dwyer's, including a recent piece on why newsjacking rarely works.
Sabina moved from Romania to Los Angeles and built a PR agency that topped the Inc. 5000.
She founded Konnect Agency in 2009 and leads it as CEO, with offices in Los Angeles, New York, Chicago, Oklahoma City and Denver. The agency works across food and beverage, franchise, family and lifestyle brands, including Kraft Natural Cheese, Hint and Fogo de Chão.
Konnect was named the No. 1 PR agency on the Inc. 5000 for five consecutive years, and she is a member of YPO.
Sally-Anne built a London agency for the brands shaping beauty, fashion and wellbeing.
She is founder and CEO of b. the communications agency, which works with retail icons, direct-to-consumer brands and social-first newcomers across beauty, fashion, lifestyle, health and wellbeing, and food and drink. Its sister businesses include Summer., an influencer marketing agency, and BEING., a social-first creative studio.
She has also led fashion, beauty and lifestyle editorial for the polo magazine PQ International.
Sarah has been one of PR's most-followed voices online since the early days of social media.
She founded Sevans PR, a digital PR agency that worked with brands like PayPal, Cisco, SAP and Walmart, and joined Zen Media when it acquired Sevans in 2024. She now leads Zen Media as CEO, helping B2B and tech companies build visibility in AI-driven search with her Reputation+ method.
She started #journchat, an early Twitter chat connecting journalists and PR pros, and Vanity Fair once named her one of America's Tweethearts.
