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THE FIRST AI AGENT FOR PR & COMMUNICATIONS
The world’s most trusted PR platform to
.

Propel AI Agent is the first agent built for comms — trained on 25M real pitches. It finds the journalists who actually cover your beat, writes the pitch each one would open, and ties the resulting coverage back to traffic, conversions and pipeline.

25+
real pitches
500K+
journalists
2B+
articles
Discover
Pitch
Media list
Story funnel
Analyze
Monitor
Writer
AI visibility
Propel plugin
Discover 412 journalists matched on fintech infrastructure · avg fit 0.91
TRUSTED BY 500+ COMMS TEAMS

In-house teams and agencies run
their earned media on Propel

From global brands to boutique firms — and the agencies that serve them.

Microsoft Hostinger Real Chemistry CCGroup Freepik Zen Media Ditto PR Prison Fellowship Antenna
Pressed PR (W)right On Smarthouse Creative BlueDot Strategies The Thomas Collective McKim.Sherpa Junapr Butin PR Barpay
Explore case studies
WHY PROPEL

Built by comms pros, for comms pros — to augment your work.

Founded by comms veteran Zach Cutler, Propel was born from his frustration with mediocre and overpriced legacy PR tools. The vision was simple: an AI agent that hands comms professionals hours back in their day — and real results.
Not another database with a chatbot bolted on. An agent that understands beats, embargoes, story funnels and the difference between a placement and a mention.

Zach Cutler, Founder and CEO of Propel
Zach Cutler
Founder & CEO, Propel
15 years in PR
50% Time savings per week Hours back on list building, pitching and reporting
1000% More organic backlinks Earned coverage that compounds into search authority
200% Journalist response rate Pitches written for the reporter, not the list
PROPEL AI AGENT

Built by comms pros, for comms pros — to augment your work.

Get expert ideas, drafts and campaign execution from Propel AI Agent — the first agent custom-built for comms — trained on the largest proprietary PR dataset in the world.

PITCHES
25+
Real PR emails, with outcomes
JOURNALISTS
500K+
Global, refreshed daily
‍
OUTLETS
150K+
Trade to national tier-one
ARTICLES
2B+
Indexed for beat and tone
Enterprise-grade privacy
Agentic workflows
PR-specific models
THE PLATFORM

Built by comms pros, for comms pros — to augment your work.

Get expert ideas, drafts and campaign execution from Propel AI Agent — the first agent custom-built for comms — trained on the largest proprietary PR dataset in the world.

Propel tabs — preview

Find relevant journalists with the AI-powered media database

  • Search 500K+ journalists, updated daily, with a plain-language prompt — and build curated media lists in minutes.
  • Choose the model that fits the job — from advanced reasoning for hard beats to rapid for fast turnarounds.
  • See each reporter's pitching preferences: the topics they take, and the day and time they prefer to hear from you.
Media list · "fintech infrastructure, US tier-1" Sample data
AR A. RamirezSenior reporter · payments, banking APIs 96
JO J. OkonkwoEditor · enterprise infrastructure 91
MH M. HartleyColumnist · embedded finance 88
TS T. SørensenStaff writer · regtech, compliance 84
412 matched Updated today Excludes 38 recent recipients

See Propel on your beat.

Walk through a live journalist search, a personalized pitch and an attribution report with our team — using your brand, not a canned demo.

Experience the product
IN THEIR WORDS

PR software you'll actually fall in love with.

Agencies and in-house teams on what changed after they switched.

DITTO PR
Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.
Trey Ditto
Founder & CEO
ZEN MEDIA
It has completely changed how we report internally and externally. I have a whole monitor dedicated to Propel with the story funnel and pitching initiatives. We are obsessed.
Sarah Evans
Partner & Head of PR
(W)RIGHT ON COMMUNICATIONS
We're a team that values data-driven decisions, and Propel has been far more helpful in that arena than any other tool we've invested in.
Julie Wright
Founder & President
PRISON FELLOWSHIP
We have been doing media monitoring for years. Switching to Propel was the best decision we made. The live shareable dashboards make reporting far less time-consuming.
Jim Forbes
Director of Communications
THE FIRST AI AGENT FOR PR & COMMUNICATIONS

Ready to hire your first AI-powered PR teammate?

Schedule a personalized walkthrough and see how top communications teams book 2x more journalist coverage in half the time.

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