Introducing Propel AI: The New AI Tool for Modern PR Professionals
We are excited to announce the launch of Propel AI - the first large language model built specifically for PR professionals.
You can read the full announcement in our press release here.
In this blog post, we will see the AI agent in action. You can see our chat interface and then see how everything clicks together as one connected workflow. With our Propel AI agent, every PR and comms team can finally take advantage of our seven years of proprietary data.
Why Propel AI Is Different
Most PR teams start with generic AI tools. They genuinely help in drafting, answering, and summarizing. But these tools don’t know PR, as they are trained on the Open Internet. They can write you a pitch but lack the context, freshness, and data auditing capabilities.
Propel AI was built from the other direction.
We have trained our agent on the actual material of the profession - 25 million anonymized pitches, 500,000 journalist profiles, and 2 billion monitored articles. On top of this, the agent directs your workflow, pushes you in the direction of the outcome, and evolves with our handpicked data added every single day.
See Propel AI In Action
When you open the Propel AI agent, you will see a simple interface - a chat interface with several suggested actions to choose from. You can interact with the agent to find details of journalists, build your hyper-targeted media list, write personalized pitches, and analyze your campaign performance.
Let us take the example of finding journalists. From the interface, click “Find journalists” and the agent will lead you from there.
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Prompt example: “Find me journalists who cover AI startups in California, LA.” Here's what happens behind the scenes:
First, Propel AI searches for real data. In this case, the agent looks across 500,000 journalist profiles we have gathered and verified over the years. Then, based on your prompt, it sorts by outlet, region, and freshness to show the desired output.
Next, it understands what you are looking for. Once you have the desired output, Propel AI will further lead you in the right direction. Do you want to find more journalists? Or add them to a specific media list? Or create a new story angle to pitch them?
At this point, Propel AI acts as your strategy partner. It helps you sharpen the narrative with new story angles, proposes list refinements and expansions, and also analyzes your campaign performance. Everything you need to make better decisions before, during, and after every campaign is possible with Propel AI.
Check out the video to learn more:
Bonus: You can launch a full campaign!
We have trained Propel AI on years of PR workflow and engagement intelligence. It not only handles individual actions but also allows you to run a complete campaign.
From our chat interface, click "Launch a full campaign” and Propel AI will lead you from here. Instead of hopping between research tools, spreadsheets, and email, you get one guided journey that ends with a complete, campaign-ready plan. The whole campaign, from strategy to execution, is available in one connected flow while saving you hours of time.
Explore Propel AI Today!
We have worked with 500+ communications teams and built Propel AI to help teams make better decisions before, during, and after every campaign. In fact, we truly believe today's PR professionals should work with intelligent purpose-built tools.
If you are a PR professional, we invite you to try our purpose-built agent, designed especially for you.
